The Willamette Valley has become one of the country's great wine destinations — rolling vineyards, small-town tasting rooms, and a growing reputation that pulls visitors from well outside Oregon. But that reputation doesn't build itself. It's powered by the locals who live here, work here, and show up night after night to keep these towns worth visiting in the first place.

This year, we're excited to welcome Hersch Wine Lounge and Travel Lane County as Premium Sponsors for The Block Party 2026 powered by SELCO.

Hersch Wine Lounge is exactly that combination — a genuine local gathering spot, right in Historic Downtown Springfield, pouring the same regional wine that draws visitors from across the state and beyond. It's proof that the things tourists come for and the things locals love aren't two different lists. They're the same list.

Travel Lane County is building the future of our region by connecting those two groups directly — helping the people who already call this place home meet the very reasons tourists show up looking for it. That's the real work of a destination: making sure locals and visitors are experiencing the same place, together, not two separate versions of it.

Premium Sponsors like Hersch Wine Lounge and Travel Lane County help make it possible for The Block Party to stay free and open to everyone, while showing off exactly why Lane County is worth the trip.

We started Community Activation Network to bring people together in public spaces, no strings attached. Partners like these two are a big part of how that keeps happening, year after year.

One Magical Night, Many Years in the Making.

For more on The Block Party 2026 powered by SELCO, visit www.springfieldblockparty.com.

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